SMS is a short message service or text messaging service component of most telephone, Internet, and mobile device systems. It uses standardized communication protocols to enable mobile devices to exchange short text messages. An intermediary service can facilitate a text-to-voice conversion to be sent to landlines. While SMS Marketing is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt into an automated system by texting an initial shortcode.
What are some of the common benefits of SMS Marketing for your business?
- SMS vs E-Mail: There is up to 21% chances that email will be open and read. But nowadays most people have a smartphone or mobile phones, and there is up to 98% chance that your SMS will be opened and read compared to E-Mail that has 21% chances. Also, email needs internet to download the messages that stored on your email account, while the SMS can be read and accessible anywhere and anytime. Plus, not everyone that has a smartphone does have internet access. While everyone can send, receive, and read SMS without internet.
- Cost-Effective: Sending emails to multiple client or consumer can be a hassle since most hosting service provider limits the amount that can be sent in a given time, plus both you and your client or consumer need to be connected to the internet. While SMS does not cost much for sending SMS to multiple clients.
- Engagement: Since the SMS has a higher open rate compared to email, SMS has higher mobile engagement as well compared to another promotional method. Because accessibility is much convenient. Let say your promotion is about gaining members, then the readers can just reply using their name, the word "JOIN", and send to 4 digit numbers. The method is simple, while the task was very much easy to perform. Also, SMS marketing can be used to notify your clients or consumer about service interruption, events, or other information you wish to deliver.
- Flexibility: SMS APIs are used to allow web applications to easily send and receive text messages through logic written for standard web frameworks. Therefore, messages can be sent or received using the web via SMS API. Mobile Messaging places the power of multi-channel communication in your hands. With flexible, cloud-based APIs and the highest-quality global connections, you’ll ensure mission-critical messages are delivered to customers — lightning-fast and error-free.
Most big company and brands — such as Facebook, Google, and etc... — are using SMS marketing for promotional, account verification, security verification, mobile number verification, and other informative messages. That's why there is more reason to use SMS marketing for your growing business. Because the usability and accessibility based from mentioned above are one of the greatest factors of SMS marketing to both client and business owners. Plus the SMS is customizable to automate the task of sending messages depending on your liking. Such as verifying your member's membership, subscription, mobile phone numbers, or any other reason.
I hope this bit of information was able to help you to decide whether you will use SMS Marketing to your growing business. If you have more things wish to add just contact me using the contact page.